Aletross
Travel Back in Time with Aletross
At the heart of the brand is the heart of a man.
Genuine Vintage.
Inspired Designs.
Nobody really owns anything.
We own the clothing. That is the plain fact of it, and we are not going to pretend otherwise. But ownership is a short word for a long arrangement, and it has never been the part that mattered.
Everything you own is passing through you. Your use of it, your enjoyment of it, the years you needed it — and then, somehow, it finds its way to someone else. You were never the owner. You were the stretch of its life that happened to be yours.
Every piece here has already done that once. Somebody wore it out of a shop, lived in it, and let it go. It is about to do it again.
Vintage clothing with a new chapter: yours.
We are only ever stewards of the things that pass through us.
Each piece is one of a kind, so there is only one story per design. The clothing on the main line carries the story of the life it touched, and when it leaves us it carries a little of yours too.
Submit your story for inclusion in the timeline, subject to editorial review.
Contents
Pick a year. Go back to it.
2000s
Chapter 1
Close enough to touch, far enough to miss.
1 plate · 1 to take
1990s
Chapter 2
The decade I stopped throwing things away.
1 plate · 0 to take
1980s
Chapter 3
I bought it secondhand and it was already old.
1 plate · 1 to take
1970s
Chapter 4
Everything smelled like the inside of a car.
1 plate · 1 to take
1960s
Chapter 5
The furthest back I can still hear.
1 plate · 1 to take
How it works
Take your turn with it.
Every piece sits inside the chapter it belongs to. The illustration is the piece itself — touch it and it is yours for a while. Long enough to matter, and then whatever comes next.
Or see everything at once →Say it right
How to pronounce Aletross
Aletross is pronounced ah-LEH-tross, /ɑˈlɛ.trɒs/. The stress falls on the second syllable.
Stress the middle
/ɑˈlɛ.trɒs/
It is said the way it has always been said out loud. The weight falls in the middle.